CALLING ALL PHOTOGRAPHERS, CREATIVES, & 1-1 SERVICE PROVIDERS
GET LIVE COACHING, ON-DEMAND TRAINING, TOOLS, TEMPLATES, & 24-HOUR WEEKDAY SUPPORT FOR ONLY $49/MO
Become a sought-after creative with dream clients who pay your rates
Break the feast or famine cycle and start building a thriving creative business with a steady stream of clients seeking your 1-1 services.
GET INSTANT ACCESS TO
Live coaching & training 📞
Tools & templates 📝
A supportive community 💛
Most experts charge $97 to $997 per month for this kind of value…
But I decided to create a resource + community that every creative can afford at $49/month.
I KNOW WHAT IT FEELS LIKE.
You've been in business for a few years.
You have clients, but you aren't making the money that you want to be making.
You're tired of:
- Being overwhelmed & overworked
- Running on the social media hamster wheel
- Spending a lot of money on education that gives no return
and still not seeing bookings in your inbox.
Now, you’re looking for a better system to attract and connect with people who WANT to work with you.
You want to be seen as the go-to person in your industry & city, so…
YOU TRIED TO DIY ALL THE THINGS, FROM YOUR WEBSITE TO SEO TO SOCIAL MEDIA...
but you couldn't decide on what you wanted, never found exactly what you were looking for, and spent hours upon hours tweaking and customizing your brand without feeling satisfied with the result.
THAT'S WHY YOU INVESTED THOUSANDS INTO COURSES, COACHES, & MASTERMINDS...
but they only taught hand-wavey "strategies" and had disappointing results. Now, you're scared to spend more money on so-called experts & gurus to do it for you, just to be left in the same place you started.
YOU EVEN ASKED BUSINESS FRIENDS & COLLEAGUES FOR ADVICE...
But everyone has a different perspective that doesn't feel actually aligned with your values, goals, and lifestyle in general. They just don't "get" it.
Here's a bold question for you:
What if you could stop piecing together your brand & business strategy alone?
What if instead, you had a clear roadmap and community to help you confidently build a profitable creative business that attracts your dream clients on YOUR terms?
Sounds too good to be true?
Keep reading and I’ll show you exactly how!
My photography business earns multiple six
figures per year in sales with a 50% profit margin.
In 2022, I spent $122,767.26 on expenses for a net profit (take home pay) of $123.681.08, from my photography business alone.
That's a profit margin of 50% before tax!
I'll be honest with you:
Getting to this point wasn't easy.
When I first started my photography business, I was still working full-time in tech as a software engineer. I knew I eventually wanted the freedom to run my business full time and quit my corporate job. But, in my first year of business, I only made $5,791.
That was 2018.
So, in 2019, I decided it was going to be different. I DIYed my branding, redesigned my website myself, and paid someone $200 to design a logo for me.
I filled my calendar with client sessions and booked 64 clients that year 🎉
I felt like an entrepreneurial rockstar!
But then...
I did my taxes at the end of the year (because that was the only time I ever looked at my numbers), and realized that while I did increase my income, I still only PROFITED $14,846 in 2019. 😔
Even though I was finding lots of clients through social media, I wasn't charging profitable prices and people were constantly asking me for discounts.
I had already niched into doing only brand photography, but I was still getting requests (and agreeing!) to do all different kinds of photo sessions.
I was confused about what to say and do to find the RIGHT people to work with me.
It seemed like I would never be able to replace my corporate job income, I'd never find real, paying clients, and photography would remain just a hobby and never turn into a "real" business for me.
So, I tried...
❌ Running Facebook & Instagram ads ❌
...which doesn't convert to high ticket sales, and I didn't want to spend money experimenting
❌ Spending thousands of dollars on courses about different business and sales strategies ❌
...which just sat in my course graveyard and kept increasing my expenses
❌ Hiring a social media coach ❌
...which helped with Instagram engagement but I ran out of content ideas fast, and I got tired of being glued to my phone 24/7
I told myself:
There must be an easier way to attract clients that WANT to work with me, WITHOUT using icky sales tactics that weren't aligned with my values.
AND, THAT'S WHEN IT HIT ME:
I needed to SIMPLIFY my business & brand so that I could attract (not chase) the perfect clients for me.
And this time, I finally started to see the results I'd been working for so long:
✅ I 8x'ed my business revenue from 2019 to 2022
✅ I quit my job in July 2021
✅ I increased my NET profit to $123,000+ in 2022
✅ People reached out weekly to inquire about my high-ticket package
✅ I quadrupled my prices and signed a lease on a commercial studio
✅ I knew exactly what to say and post on social media, my website, and email list to speak to my audience & community
The best thing?
I'm making the kind of money that allows me the freedom to spend more time with my husband and dog, save for the future, and go on vacation without having to wait for corporate vacation days 🥰
Simplifying my business & creating my OWN brand strategy gave me the clarity I needed to easily make decisions and eventually make enough money to hire professionals to take my business to the next level.
So, how does this work?
it takes
3 SIMPLE STEPS
To build, design, and grow your profitable creative business
Step 1
Plan your success
Step 2
Brand your business
Step 3
Expand your audience
Can this really work? Absolutely.
6 months after intentionally
simplifying the business side of things,
I quit my corporate job as a software engineer 👩🏻💻 and signed a lease on my own commercial photography studio! 📸
What other coaches won't tell you is that there isn't a one-size-fits-all solution for your business.
You have to build your own strategy for your profitable creative business.
And we're going to do that together inside...
MONTHLY MEMBERSHIP
The first comprehensive solution for photographers and creative entrepreneurs that want to build a profitable business and personal brand through simplifying + streamlining.
Why The Business Side?
Time and time again, I've heard creatives & service providers say that they struggle with (or even hate!) the business side of things.
"I hate the business side of running a business."
"The business side is too overwhelming."
"I want to improve the business side of things."
I want to show you that it doesn't have to be this way.
And thus, The Business Side Blueprint was born.
WHEN YOU JOIN THE BUSINESS SIDE BLUEPRINT...
You'll get everything you need to build your creative business, profitably & sustainably.
You'll get instant access to:
- 12 core lessons that provide you with the step-by-step roadmap to build your business strategy
- 4+ live coaching calls every month to chat through the lessons or whatever is going on in your business
- A vibrant community of like-minded entrepreneurs that you can bounce ideas off of
- Access to the private Slack for accountability, connection, and support, and also to ask questions like, "does this email sound okay?" and "how should I respond to this?"
- A resource library of workbooks, checklists, cheat sheets, and tools to streamline your business
- Weekly Copy, Creative, & Website Audits
- Daily text group coaching support from Emily within Slack
- New trainings and workshops every month
All for $49/month
Phase 1
PLAN YOUR SUCCESS
LESSON 1
Audit your business & establish effective goals
…so you can uncover your core values, know your purpose, & have a north star to guide you while you’re growing your business
LESSON 2
Understand your target audience and market position
…so you can understand who you are talking to and EXACTLY what to say to them in your marketing copy
LESSON 3
How to create your brand story, messaging, and identity
…so you have a clear roadmap of what your brand looks and feels like to your audience
STREAMLINE YOUR SUCCESS WITH:
- Find Your Why Workbook
- Effective Goal Setting Workbook
- Market Research Workbook
- Brand Identity & Messaging Workbook
- Plug-and-play Brand Book Canva Template
Phase 2
BRAND YOUR BUSINESS
LESSON 1
Create your core offer and signature brand experience
…so can find "heck yes" clients, while also simplifying your business operations
LESSON 2
Curate your scroll-stopping brand assets
…using DIY tools + templates to elevate your visual brand without investing in a designer (yet)
LESSON 3
How to sell your core offer without feeling salesy
…so you can work with your ideal clients and make more money without feeling icky
STREAMLINE YOUR SUCCESS WITH:
- Core Offer Creation Workbook
- Brand Board Canva Templates
- Client Communication Email Templates
- Pricing Calculator + Profitable Pricing Guide
- Journal Prompts for a Service Mindset
Phase 3
EXPAND YOUR AUDIENCE
LESSON 1
Create content that turns followers into leads
…using my evergreen content creation framework so you never run out of ideas and never have to hop on a marketing trend
LESSON 2
Create your lead magnet
…so you build trust with potential clients and demonstrate your value
LESSON 3
Launch your core offer
…using my content templates and scripts to fill your calendar with ideal clients
STREAMLINE YOUR SUCCESS WITH:
- Content Calendar Template for Notion
- Lead Magnet Canva Template
- Launch-in-a-box: templates, scripts, & prompts to launch with ease
- Plug-and-play welcome email sequence
Get instant access to all of these resources...
Plus, some bonuses:
- Weekly Tech Office Hours with Thao
Operating with Intention
Tech is a HUGE piece of running a business. Systems, funnels, websites, automations - it can make your head spin! 😵💫
During weekly office hours, Thao can help troubleshoot your tech to get you up and running and/or make recommendations based on your unique business and packages.
- Mindset & Clarity Coaching with Laura
Lifted with Laura
It's not just as easy as "raising your rates." If you have an underlying belief blocking you from doing so, we have to acknowledge that first.
Laura will join our weekly group coaching calls to provide support + coaching to work through any limiting beliefs you have. She'll also be hosting quarterly healing sessions to tackle these issues on a deeper level!
Thao & Laura were members of the original beta group of The Business Side Blueprint. Over the time we've been working together, I've learned firsthand the genius they bring to the table.
And when you join the Business Side Blueprint, you get access to their genius, too 🥰
you don't have to do it alone.
What they're saying
TESTIMONIALS FROM PAST & CURRENT MEMBERS
Frequently Asked Questions
Q: When are the live coaching calls?
Calls are generally on Mondays 12pm PT / 3pm ET and Wednesdays 9am PT / 12pm ET. We're flexible, though - so these times might change if another slot works better for the collective group.
Q: I don't have a business or offer yet. Will this still work for me?
A: This membership is designed for people who already run creative businesses and have worked with clients. It helps you to create your core offer strategically and profitably. You'll still benefit from the information & guidance inside of this membership, though!
Q: Can I watch the trainings immediately?
A: Yes! The core lessons listed above are available to watch as soon as you join. New, in-demand workshops and trainings are released on a monthly basis.
Q: I've been in business for a while. Will I still find value?
A: Yes, this solution will work particularly well for you. It's a great way to finally get clear on your business model so you can prepare to create additional services or revenue streams.
Q: Can I wait and join later?
A: You could, but I don't know when I'll be opening the doors next. I like to get to know members as they join which is why you can only join for a limited time.
Q: How much support is included?
A: There is a 24h written support (on weekdays) included. That means, if you ask a question in Slack, you'll hear from me or my team within 1 business day (usually, much sooner).
Q: Does this only work for photographers?
A: No, this works for all kinds of creative business owners & service providers that want to sell their services, build a community, and make a great living.
Q: I'm a product-based business - is this for me?
A: We do have e-commerce product businesses in the community. In the training videos, I speak specifically to service providers, but since we are learning business foundations, it applies to everyone!
Q: How long will this take?
A: As long as you need it to. In the past, members have seen transformation within 3 months, and they stay in the membership after that for the community and support.
Q: I don't have an audience, community, or email list yet. Will this still work?
A: Yes, the membership will help you with that. You will get the tools and strategies you need to grow a local community quickly.
Q: When will I get access?
A: You will receive an email with all the details immediately after your purchase and will get access to our inner circle support group within 24 hours.
Q: Is there a money-back guarantee?
A: There is a 7-day money-back guarantee.
EARNINGS DISCLAIMER
Any earnings or examples on the website are provided for informational purposes only. We make no guarantees as to any financial outcome through the use of our website. We are not responsible for your future success, decisions, or income level.
TESTIMONIALS DISCLAIMER
All testimonials, statements, examples, photos, and opinions on the website are provided for informational purposes only. They are not a guarantee that you will achieve the same or similar results. You understand that your results may vary.
TERMS & CONDITIONS | PRIVACY POLICY | © 2023 Emily Kim LLC